Content Marketing
Content Marketing in the AI Era: The Editor's Judgment in the Age of Infinite Content
The machine drafts.
The editor signs.
What students do
Fluent, on-brand, publishable content has become effectively free; the judgment to publish it has never been worth more. This course seats the student in the publisher's chair: one brand, one audience to earn, and an AI production line that drafts beautifully and, on schedule, gets things confidently wrong. Across the semester the student states an editorial mission and finds the tilt no rival could copy, runs the governed production line with its gates, publishes for the machines that now read everything, turns an audience into a community, proves the asset to a CFO, absorbs a platform shock after commitments are made — and binds a portfolio defended before a skeptical CMO.
The semester covers: a complete course in modern content marketing — mission and audience, story structure, voice, the editorial operating system, AI-era production, answer-engine optimization, the format portfolio, community, measurement and experimentation, platform risk, standards and governance — each grounded in the field's practice and taught to its professional standard.
Where it fits: assumes intro-level marketing (or the gateway course). The full training of the publisher's chair. Also runs alongside a standard content-marketing text — keep your text and your syllabus, and add the AI dimension: the studio, the Coach, and the catch.
What's included: the textbook (ISBN 978-1-63857-444-6, paperback); hosted studio platform + codes; instructor dashboard with materials and Signal Drop controls; instructor kit for verified adopters.