Introduction to Marketing in the AI Era
Co-Intelligence as an Operating Discipline
The machine can do the work.
Someone still signs it.
What students do
The field's first course, rebuilt for the era of machine collaborators. It seats the student at the first marketing desk of Fernway Cycle Works — a neighborhood bike shop with an eight-page brand brief and a tireless AI collaborator — and installs the working loop of the era: brief, commission, verify, sign. Foundations first: the contract, the machine as it actually is, the briefing, the record. Then the profession's four chairs — the communicator's, the publisher's, the analyst's, the strategist's — two weeks in each. And the last three weeks are the student's own: a platform shock arriving unscheduled, a personal Marketing AI Operating System, and a live defense before a reviewer who has read everything.
The semester covers: an honest first course in marketing — positioning and voice, campaigns and permission, owned content and editorial judgment, instruments and evidence, strategy and the discipline of stopping — taught at the scale where checking is always possible and every mistake is survivable.
Where it fits: no prerequisites; designed as a first marketing course and as the gateway to the four advanced courses. Students leave knowing, from the inside, which of the four rooms felt like theirs. Also runs alongside a standard principles-of-marketing text — keep your text and your syllabus, and add the AI dimension: the studio, the Coach, and the catch.
What's included: the textbook (ISBN 978-1-63857-446-0, paperback); the hosted studio platform with registration codes for your roster; instructor dashboard and materials-release controls; the instructor kit (provided directly to verified adopters; never published).